5/9/2023 0 Comments Ordinary love and good will![]() As they are not new concepts, no resources are wasted on marketing to convince consumers of efficacy of a new form of innovation.'Ģ. 'The technologies are effective and well-studied,' says the brand, 'but a formulation containing them simply doesn't cost that much to make. In fact, retinol has been tried and tested in skincare for years, and even though pretty potent, it is also readily available, hence The Ordinary's purse-friendly price point. To break it down, retinol - vitamin A in its purest form - is a powerhouse ingredient which encourages cell renewal at lightening speed, totally transforming the skin, but The Ordinary believe it shouldn't have to cost any of us a week's wages - and that's because it isn't exactly new or groundbreaking. The Ordinary 1% Retinol - £5.80 SHOP NOW The Ordinary 2% Retinoid - £8 SHOP NOW Why is The Ordinary so cheap? They also do a 2% retinoid, which is just £8.00. The Ordinary has been built on total transparency and the fuss began with the Retinol 1%, which, at £5.80, is a snip of the price of other skincare products which harness the same component. ![]() ![]() ![]() The Retinol Products Won't Cost You The Earth ![]()
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